client projects, blog, marketing Kristen Karlisch client projects, blog, marketing Kristen Karlisch

Why Image Marketing Is More Critical Than Ever

Any marketing strategist or business coach will tell you that during economic uncertainty the last thing you should do is stop or slow down your marketing. In fact, if your brand disappears from the landscape, people may assume you’re actually out of business. The smart business move is to continue to post on social media, use email marketing, and showcase your new work on your website and branded materials.

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Media & Publications, tips & tricks Kristen Karlisch Media & Publications, tips & tricks Kristen Karlisch

Art Directing Your Projects

Do most interior designers know that they should be art directing their photoshoot? It’s interesting to me that some designers think they will hire a photographer and stylist for a shoot, tell him/her what shots they’re looking for, and then have the shots delivered exactly as they want with no more work involved. I always want to remind interior designers that this is your photo shoot, and that you need to art direct the day – exactly the same way that a shelter publication will when they shoot a project.

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