Earlier this summer I was chosen to shoot the Perennials’ Fall 2020 collection, a client whom I’ve worked with over the past 10 years or so in a variety of tricky shooting situations. But this time was a little different. Being in the early days of our Covid crisis in Texas, we were all a bit hesitant to get this shoot off the ground. How would we do it?? Where would we do it? How many people would be involved? I pulled in my favorite Producer, Wilhelmina Adams to handle the logistics of this shoot. I needed to find a group of troopers who would basically do double, or triple duty for a couple of days, moving furniture, rolling and unrolling rugs, jumping from one side of the house to the other, and keeping a sense of humor about it all even though we were all a little stressed. We opted to use a model, but to minimize crew we chose to not see her face so she could stay masked and we wouldn’t have to worry about hair and makeup on set. Of course it was 105 degrees and we were inside and outside for several hours. I have to give a huge thank you to my crew, Austin, Eric, and Willy, plus the Sutherland and Perennials team for making this shoot so smooth and flawless. I think the moral of this story is that we were all on the same page, wanting to create a great product for our client to run with, under a tricky situation, and we all pulled on our strong experience to knock it out.
Our creative friends over at Perennials put together a great blog story about how we overcame this challenging shoot that turned into a beautiful and engaging campaign called C’est La Vie. We love the Parisian sophistication influence about this campaign and product and think our new Paris art series would compliment any interior with these soft yet impactful fabrics.
Obligatory crew shot. This was the only time we got this close as a group, and always staying masked.
Perennials’ Fall 2020 C’est La Vie campaign. See their story and more imagery and info here.
